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Andy Whiting

Embracing Realism: The Craving for Authenticity in Marketing and Communications in a World of AI.

Introduction: In today's digital age, where images can be easily manipulated and artificial intelligence (AI) is rapidly advancing,...

Andy Whiting

The importance of using social media to support your small business.

Social media can be a powerful tool for small businesses to connect with potential customers, increase brand awareness, and drive sales....

Andy Whiting

Video: Why it WILL increase your interaction, engagement and reach on Social Media.

The first recorded filmed content clip (according to the Guinness Book of Records) was a 2 second clip of content called ‘Roundhay Garden...

Andy Whiting

Innovations Fitness: How we rebranded this Boot Camp fitness company and gave it its wings!

“Hello mate, I’m Topsy from Innovations Fitness, I hear you’re the guy to chat to about marketing locally!” was how the phone call...

Andy Whiting

TOP TEN SMALL BIZ MARKETING TIPS

Here is is ... My 2021 Top Ten of marketing tips and ideas for small businesses. I hope you find them useful ... #10: Listen to your...

Andy Whiting

A journey from redundancy to running your own business and being your own boss.

It was 2014. I had just got married in a no-expense-spared wedding and honeymoon. We had a gargantuan mortgage to pay each month on our...

Andy Whiting

New clients for 2021

The past 12 months for many business owners has been a roller-coaster ride of fear, anticipation and confusion. And at AWHQ I have been...

Andy Whiting

Your small business and the importance of building a BRAND

Your brand is much more than a logo or the colours you use on your website. It is about the PROMISE you make to your customer.

Andy Whiting

Let's talk about COLOUR

How does colour make you feel ... bright and sunny, gloomy and depressed? We all react to colour, whether consciously or subconsciously.