Andy WhitingJun 16, 20233 minEmbracing Realism: The Craving for Authenticity in Marketing and Communications in a World of AI.Introduction: In today's digital age, where images can be easily manipulated and artificial intelligence (AI) is rapidly advancing,...
Andy WhitingApr 21, 20232 minThe importance of using social media to support your small business.Social media can be a powerful tool for small businesses to connect with potential customers, increase brand awareness, and drive sales....
Andy WhitingJun 21, 20224 minInnovations Fitness: How we rebranded this Boot Camp fitness company and gave it its wings!“Hello mate, I’m Topsy from Innovations Fitness, I hear you’re the guy to chat to about marketing locally!” was how the phone call...
Andy WhitingMay 3, 20217 minTOP TEN SMALL BIZ MARKETING TIPS Here is is ... My 2021 Top Ten of marketing tips and ideas for small businesses. I hope you find them useful ... #10: Listen to your...
Andy WhitingApr 4, 20215 minA journey from redundancy to running your own business and being your own boss.It was 2014. I had just got married in a no-expense-spared wedding and honeymoon. We had a gargantuan mortgage to pay each month on our...